Transforming Crime Reporting Into Public Safety Journalism (2023)

$1,000.00

Application now closed

Transforming Crime Reporting Into Public Safety Journalism (2023)

Transform your newsroom’s reporting on crime and criminal justice with our 24-week online seminar. We’ll guide your team through a process to reimagine your work and its impact, and to craft a strategy that elevates your public safety reporting and better serves your audience.

May 16, 2023– November 28, 2023

Overview

  • Price is $1,000 per newsroom.
  • Newsroom teams of three to six people will work together over 24 weeks.
  • Apply early! This course will fill up and applications are accepted on a rolling deadline. Due: April 21, 2023.
  • Limited need-based scholarships are available.
  • Attendees will work with experts, use realistic case studies and get organization-specific homework.
  • Participants will improve their newsroom’s capacity to transform coverage from crime centered to community focused.
  • Apply and attend as a team, including one front-line journalist and one manager with the ability to influence policy.
  • Each team will receive feedback and consulting from experts.
  • Course retails for $8,500 but is just $1,000 thanks to sponsors MacArthur, Annie E. Casey and Craig Newmark foundations.

$1,000.00

Application now closed

Learning Outcomes

Transform the way your newsroom thinks about crime and community:

  • From “if it bleeds it leads” to prioritizing public safety
  • From episodic to ongoing
  • From superficial to deep
  • From a law enforcement narrative to a community narrative

$1,000.00

Application now closed

Overview

  • Price is $1,000 per newsroom.
  • Newsroom teams of three to six people will work together over 24 weeks.
  • Apply early! This course will fill up and applications are accepted on a rolling deadline. Due: April 21, 2023.
  • Limited need-based scholarships are available.
  • Attendees will work with experts, use realistic case studies and get organization-specific homework.
  • Participants will improve their newsroom’s capacity to transform coverage from crime centered to community focused.
  • Apply and attend as a team, including one front-line journalist and one manager with the ability to influence policy.
  • Each team will receive feedback and consulting from experts.
  • Course retails for $8,500 but is just $1,000 thanks to sponsors MacArthur, Annie E. Casey and Craig Newmark foundations.

Training five or more people?
Check out our custom training.

In many communities, news reporting on crime amplifies inaccurate narratives and harms the communities that are most affected by crime.

Yet many newsrooms that want to change struggle to reform their work. Why? Covering specific instances of crime requires relatively few resources and often drives traffic, whereas providing more in-depth, contextual reporting takes more time and expertise.

Over the course of this ongoing seminar, we’ll introduce a series of change management tools that will guide newsrooms as they transform their coverage, step by step. Every newsroom’s solution will be unique to the communities they serve.

We’ll start by identifying the journalistic purpose behind your stories about cops, courts and public safety. We’ll teach you how to do an analysis of your own content, to determine how much coverage you are currently producing and what percentage of that coverage serves your audience. After that, we focus on change management, building and implementing new policies, and strengthening your capacity to provide in-depth reporting.

Each team will join two to three other newsrooms facing similar challenges to form a small group cohort. You’ll meet with your cohort and your assigned coach every other week to exchange ideas as you tackle the next steps of organizational change.

Your team should consist of three to six people, including a frontline reporter or producer currently responsible for telling stories about law enforcement and crime, and an editor or manager with the authority to implement editorial policies.

After participating in this training, newsrooms will:

  • Understand what information helps citizens manage their personal safety.
  • Be able to report accurately on crime trends, including crime resolution rates.
  • Recognize why law enforcement points journalists to certain types of crime.
  • Identify how news coverage shapes public opinion, which in turn shapes public policies.
  • Describe trends by demographics and zip codes evenly and equitably so that people truly understand their absolute and relative risks in different areas.
  • Report more deeply on the underlying causes that contribute to crime, including economic issues, education, access to health care, affordable housing policies, and addiction and mental health treatment.

Questions?

If you need assistance, email us at info@poynter.org.

May

Welcome session: 1-3 p.m. Eastern, Tuesday, May 16, 2023

Welcome, introductions, and tracking mechanisms. 

Review the schedule, meet your cohort and ask questions.

June

Session 1: 1-3 p.m. Eastern, Tuesday, June 6, 2023

How to change and why (building your mission)

In most newsrooms, the process for reporting out crime stories is a habit, or a reflex. Journalists cover crime today in ways that look very similar to how they covered crime 20 years ago. And yet, those habits, over time, fold into a false narrative. We’ll look at one newsroom that made significant changes and then discuss where to start.

Session 2: 1-3 p.m. Eastern, Tuesday, June 20, 2023

Evaluating where you are

To effectively complete a change management process, we have to understand where we are coming from and where we are going. In this session, we will give you tools to identify what markers you should measure to match up your journalism to your mission. You’ll learn to evaluate how your newsroom is currently covering crime and to track changes over time.

July

Session 3: 1-3 p.m. Eastern, Tuesday, July 11, 2023

Refining mission and tactics, looking at other newsrooms

Once we are clear on our mission, that clarity will allow us to make strategic and tactical choices. In this session, we will highlight several newsrooms such as NPR LA, Kansas City Defender and alumni of the program as guides for how your mission might impact coverage decisions.

Session 4: 1-3 p.m. Eastern, Tuesday, July 25, 2023

Building consensus and managing change within your news organization

Once you identify a clear mission, goals and strategy for your public safety coverage, you will need to get buy-in from various stakeholders to make the changes stick. This training will give you the methods and tools you need to effectively manage the change needed to fulfill your mission.

August

Session 5: 1-3 p.m. Eastern, Tuesday, Aug. 8, 2023

Changing your relationship with the cops

With your new aspirations for covering public safety, you will need to redefine your relationships with the law enforcement agencies that you cover. In this session we’ll look at one television market that asked their local PIOs to do things differently.

Session 6: 1-3 p.m. Eastern, Tuesday, Aug. 22, 2023

Getting data and making it useful

The best way to break an old habit is to replace it with something new. When it comes to public safety, one obvious new approach for journalists is to stop documenting so many individual crimes and to begin documenting trends and data.

September

Session 7: 1-3 p.m. Eastern, Tuesday, Sept. 12, 2023

Meaningful communication with your audience

Telling your audience what to expect will help reset what they expect from you. How are you going to do that? Related, most newsrooms have a lot of old content still online that is causing harm. We’ll look at the approach to addressing that content in one city, and then brainstorm out the implications for your news organization.

Session 8: 1-3 p.m. Eastern, Tuesday, Sept. 26, 2023

Trauma-informed public safety reporting

Research has noted that often, victims of crimes that are covered by the media feel that they are assaulted first by the perpetrator, second by the criminal justice system, and next by the media. In this session, we’ll discuss how to report in a way that reduces trauma to victims and the community.

October

Session 9: 1-3 p.m. Eastern, Tuesday, Oct. 10, 2023

Special problems part 1: Juvenile crime and school violence

Covering juvenile crime is a topic that lends itself to sensationalism and misinformation. In this session we’ll tap into experts who study juvenile crime to help you tell a more accurate and complete story.

Session 10: 1-3 p.m. Eastern, Tuesday, Oct. 24, 2023

Special problems part 2: Crime rates, sexual assault and other sensational events

Special problems include:

  • Rise in crime, or perceived rise
  • Sexual assault
  • Social issues that are crime adjacent, mental health, homelessness, drug addiction

What is the episodic crime that you should cover? What will people need information on?

What are the issues that you need to prepare coverage for?

November

Session 11: 1-3 p.m. Eastern, Tuesday, Nov. 7, 2023

Finalizing your new policy, building an implementation plan

Putting all the pieces together. How do policies work? How do you write them and how do you implement them in a way that creates lasting change.

Session 12: 1-3 p.m. Eastern, Tuesday, Nov. 28, 2023

Final progress update

How’s it going? Each team will report out the progress they made and their next steps.

 

Who should apply

This training is designed to initiate structural and cultural change within newsrooms; only news organizations with executive-level support and participation will succeed. A minimum of three participants from each newsroom is required, including a senior leader and a journalist who covers crime, justice, cops or courts.

Your team application cannot exceed six people. We welcome editors, reporters, visual journalists, audience engagement strategists and marketing staffers who touch some aspect of traditional crime coverage and who represent a cross section of the community your newsroom serves. Please consider generation, race, gender, sexual orientation and other varied life experiences when selecting the right team.

Apply early! This course will fill up and applications are accepted on a rolling deadline. Due: April 21, 2023.

Instructors

  • Kelly McBride
    Senior Vice President and Chair of Craig Newmark Center for Ethics and Leadership
    Kelly McBride is a journalist, consultant and one of the country’s leading voices on media ethics and democracy. She is senior vice president and chair...
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  • Cheryl Thompson-Morton
    Black Media Initiative Director for the Center for Community Media at the Newmark J-School
    In her role as Black Media Initiative Director for the Center for Community Media at the Newmark J-School, Cheryl Thompson-Morton works to support Black media...
    Read More
  • Sumi Aggarwal
    Investigative reporter and editor
    Sumi Aggarwal is an investigative reporter and editor. Until recently, she was the Editor in Chief at the Center for Investigative Reporting. Prior to that,...
    Read More
  • Justin Garcia
    State and Local Accountability Reporter, Tampa Bay Times
    Justin Garcia has written extensively about law enforcement and his work has led to both leadership and policy change. He’s currently an accountability journalist for...
    Read More
  • Kyndell Harkness
    Assistant Managing Editor of Diversity and Community at the Minneapolis Star Tribune
    Kyndell Harkness is the first Assistant Managing Editor of Diversity and Community at the Minneapolis Star Tribune after working as a photo editor during the...
    Read More
  • Michael Kilian
    New York state editor, Gannett
    Michael Kilian is New York state editor for Gannett, overseeing news sites upstate and downstate including his hometown newspaper the Rochester Democrat and Chronicle, where...
    Read More
  • Manny Smith
    Senior Editorial Manager for Homepage Programming at Yahoo
    Manny is Senior Editorial Manager for Homepage Programming at Yahoo where he leads a team focused on daily news content coverage and planning. He was...
    Read More

Thank you to our sponsors